HomeBoiler.co.uk is reader-funded through affiliate commissions. This page explains exactly how that works, what we do and don’t do, and what it means when you click an outbound link from our content.
- If you click through to an installer from one of our guides and go on to buy, we may earn a commission.
- The commission is paid by the installer, not by you. The price you pay is exactly the same.
- It does not influence what we recommend, how we score boilers, or which installers we cover.
- You’re under no obligation to use any link on this site.
How affiliate links work
Throughout HomeBoiler.co.uk, you’ll find links to UK installers and retailers — companies like BOXT, Heatable, British Gas, and Octopus, among others. When you click one of those links and go on to purchase, the installer pays us a small commission for the referral.
This is the standard way independent publications fund themselves online. It’s the same model used by sites like MoneySavingExpert, Wirecutter, and most major UK consumer publications. The commission comes out of the installer’s marketing budget, not your wallet — the price you’re quoted is the same as if you’d gone direct.
How we mark affiliate links
Affiliate links on HomeBoiler.co.uk are tagged with the HTML attribute rel=”sponsored”, which is Google’s recommended way of marking commercial links. This is also what the UK Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) expect from publications that earn commission on referrals.
In addition, every page on this site that contains affiliate links includes a brief disclosure notice — usually at the top of the article, under a heading like “How we make money”.
Companies we have relationships with
HomeBoiler.co.uk participates (or intends to participate) in the affiliate programmes of major UK boiler installers and retailers. The current and likely future list includes:
- BOXT — via the Awin affiliate network.
- Heatable — direct affiliate programme or via network.
- British Gas — via affiliate network.
- Octopus Energy — for heat pump and home services referrals.
- Other UK installers and retailers as relationships are established.
If we add new partners or remove existing ones, this list will be updated. The list above is illustrative — not every partner is necessarily active at the time you read this.
How this affects what we publish
It doesn’t. Or, more precisely: it shouldn’t, and we have a clear editorial policy to make sure it doesn’t.
The principles below govern how the affiliate relationship interacts with what we write:
- We don’t accept payment in exchange for favourable reviews or rankings.
- Our HeatScore ratings and rankings are based on the same methodology regardless of whether the brand has an affiliate programme.
- We will recommend an installer or product over an affiliated alternative if the non-affiliated option is genuinely better for the reader.
- We will say negative things about affiliated partners where the criticism is warranted.
- We’ll continue covering options where no affiliate relationship exists, where doing so serves readers.
If you ever read something on HomeBoiler.co.uk that feels like it was written to push a commercial outcome rather than inform you, please tell us. Email contact@homeboiler.co.uk with the URL and we’ll review it. We mean this — the long-term value of the site depends entirely on it being a useful resource, and editorial drift is the fastest way to ruin that.
You’re under no obligation to use our links
Every installer we link to has its own website. You’re free to find them through Google directly, type the URL by hand, or use any comparison service. The information in our guides is the same regardless of how you reach the partner.
If you’d rather skip our affiliate links entirely, you can — none of the content on this site is gated, and our recommendations are written to be useful even if you ignore the outbound links.
Compliance
HomeBoiler.co.uk’s affiliate practices follow the UK ASA CAP Code on affiliate marketing and the CMA’s guidance on online endorsements. In summary, that means: clear and prominent disclosure, accurate marking of commercial links, and no concealment of the commercial relationship.
We’re also conscious that affiliate marketing is a regulated space. We do not provide financial, legal, or installation advice, and we don’t take payment for editorial coverage. Where we describe finance options, we describe what installers offer — we are not a credit broker, lender, or credit intermediary, and we hold no FCA authorisation.